Sokratis Kartelias + Stefanie Seidl-Walz


Delivering the most relevant and compelling digital content to the adidas consumers

Building a common and controlled vocabulary that, enables personalization, searchability of localized content, data governance and standardization.

Creating the most compelling content for our consumers and personalizing their experiences with our brands and products is a data driven task. At adidas Group we bring together the different worlds of product data, digital content and consumer preferences, connecting the dots.


Project Management senior professional, focusing and consulting on digital media and information management.

Senior Project Manager